Website privacy notice

Information you choose to send

The contact form may collect your name, company, email address, the operational context you describe, the service you are considering and, when available, your Friction Score.

Attribution and analytics

The website may record campaign parameters, landing page, referrer and first/last-touch attribution so we can understand which content or campaigns generate genuine enquiries. Optional analytics such as Google Analytics is loaded only after you choose to allow Analytics in the privacy preferences, and is used to understand aggregate website usage.

How information is used

• To respond to your request.
• To assess whether Remove Friction is a useful fit for the problem described.
• To measure website and campaign performance.
• To improve the website and services.

We do not sell personal information to advertisers.

Service providers

Website hosting and form delivery may rely on providers such as Netlify and Resend. Analytics may rely on Google Analytics. Advertising measurement may be enabled for specific campaigns only after the relevant preference is allowed, using the advertising platform's measurement tools.

Retention and your rights

Information is kept only for as long as reasonably necessary for the purpose for which it was collected or for legitimate business and legal needs. For access, correction, deletion or other privacy requests, contact hello@removefriction.net.