Cookies and local storage

This website uses limited browser storage and analytics to understand visits and measure whether campaigns produce useful enquiries.

Website attribution

Remove Friction stores first-touch and last-touch campaign information in your browser, including UTM parameters, landing path and referrer. A completed Friction Score may be kept for the current browser session so it can be included if you choose to contact us.

Analytics

If you allow Analytics, Google Analytics may use cookies or similar identifiers to measure aggregate website usage and events such as form starts, submissions and completed diagnostics.

Advertising measurement

If you allow advertising measurement, paid-campaign measurement tools may be enabled to attribute a submitted lead to an eligible ad interaction. These tools are not required for the core functionality of the website.

Your browser controls

You can reopen Privacy preferences from the website footer at any time. You can also delete cookies and local storage through your browser settings. Removing them may reset campaign attribution and Friction Score information stored in that browser.